Warren is one of North America’s ’s pre-eminent experts in sales territory optimization. With over 20 years experience, Warren leads CustomerLAB’s team of analysts to provide advanced analytics, GIS-based sales territory optimization, database targeting, mapping services and technical support to pharma and distribution organizations. Warren has advised Fortune 500 clients across North America. He holds a Masters degree in Geographic Information Systems (GIS) from Leeds University, UK, the world’s leading institution in GIS research and development.